Doug Rathbone, Technical Director of Digital Agency BMF, knows that even their best work can fail if the infrastructure lets them down. “We’re not an IT infrastructure company. Using a managed supplier for hosting allows us to get on with the job of making really innovative creative online ideas come to life.”

Offis is involved in planning the IT requirements of each campaign and enables real-time monitoring so services can be scaled up very quickly should a campaign exceed predictions.

“A failed site can be in some ways a failed brand. We just can’t afford to have a client site go down. The way Offis responds and supports us takes a lot of the load off so we can concentrate on delivering great media campaigns. They’re involved in the complete lifecycle of a campaign."